19134
Old Detroit Rd.
Rocky River, OH 44116
440-356-2264 |
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When Thom Morrill
started doing favors for people by making flower arrangements
in Charleston, South Carolina, he had no idea that he and
business partner Jeffrey Cartney would eventually turn his
hobby into a Cleveland upscale floral gallery.
Vase to Vase is
a flower store located at 19134 Old Detroit Rd. that focuses
not only on flowers, but on the entire image. The interior
of Vase to Vase has gained a lot of attention because of its
minimalist displays and colorful exotic arrangements with
fresh flowers placed on display daily.
"People like
to brag that they've come to our store," said Morrill,
co-owner of Vase to Vase. "I've had customers take an
hour and a half just to pick out a few blooms, they just like
being in the space."
The interior of
the store might be what gets customers into Vase to Vase,
however the quality of the flowers and customer service is
what gets the customers to make purchases and return for more
business. "Service and quality is a strong suit for us.
Our customers really rely on us, they like the fact that we
make things really easy for them and the fact that our staff
is very good at remembering names, addresses and keeping credit
card information on file," said Morrill. "When they
call to place an order we take basic information and they
rely on us to do the rest."
One thing that
you should not expect when you go to Vase to Vase are flowers
that you'll find at any typical flower shop. To assure the
best quality flower, Vase to Vase never sells a flower that
they haven't owned for at least twenty-four hours. This is
to assure that it's properly hardened and conditioned to be
the best flower on the market.
Also, they only
carry fresh flowers, most of which are tropical and exotic.
The only rose that Vase to Vase carries is their signature
flower, the Vanilla Rose which is a creamy ivory, sage green,
pale peach color with a vase life from fourteen to seventeen
days. It's their most popular flower for weddings.
Vase to Vase is
one of the most sought after florists in the Cleveland area
for weddings. With a 97.5 booking rate (97.5 of every 100
brides who visit the store order through them) Vase to Vase
must be doing something right.
"We're all
about the image and what your wedding, your party or your
event needs to be, what your gift needs to say. We've got
the best product in the world and people who really know what
they're doing," said Morrill. "When it comes to
weddings each wedding is designed for that particular bride,
we don't show them pictures or books from a particular wedding,
we look around together and actually look at flowers, pick
flowers out, and make actual bouquets."
Morrill suggests
that brides have a vision of what they want their wedding
to be like and what they want the flowers to look like, and
to stay with that image. "It's their wedding, they need
to do exactly what their vision and dream is, it's a global
community and they should do whatever they want that's out
there."
Morrill also suggests
that brides book their florists at least one year before the
wedding date to assure that they get the florist that they
want. "Brides need to book the florist when they book
the hall and set the date," said Morrill. As far as Vase
to Vase is concerned, they already have weddings booked two
to three years in advance. Morrill says that the reason for
this is simple; Vase to Vase always finds a way of making
wedding arrangements personalized and memorable. "Our
arrangements complement the wedding. We work closely with
the bride and her family to make sure that guests always walk
away remembering the flowers."
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